Harley-Davidson announced a new, super-fast, sleek electric motorcycle that is soon to go into production.

wastetracking waste tracking system harley davidson LiveWire electric bike full-size motorcycle engine

( Electric Engine on LiveWire )

Handmade demonstration models of Harley-Davidson’s first electric motorcycle, LiveWire, were shown in New York at an invitation-only event. Harley’s research facility is in Wauwatosa, Wisconsin and it’s designed to go from 0 to 60 in less than four seconds.

wastetracking waste tracking system harley davidson LiveWire electric bike full-size motorcycle red haired model

( LiveWire on the road )

From a business perspective, it has been said that there is almost zero market for a full-sized electric bike, so one common thought is that Harley has the marketing power to create demand for full-sized electric bikes. Not only is Harley going to generate some demand, they will also work to lower costs, build charging stations, and to improve technology that will in-turn, help all of the players in the market. In 2012 Harley sold 260,000 bikes, and Zero Motorcycles, the top seller of full-sized, high-powered electric bikes sold only 2,400 electric bikes in 2013.

The President of Haley, Matt Levatich said that technology in regards to the electric bikes is expected to improve and that Harley is more interested in the long-term potential than immediate demand. With the increase in sustainability and environmental trends over the years, Levatich explains that these trends are part of the lifestyle and the requirements of riders. Harley’s decision really puts electric motorcycles on the map since no one can tell how big this industry will be or how significant it will be but Harley has the resources to make it humongous.

wastetracking waste tracking system harley davidson LiveWire electric bike full-size motorcycle

 

( Hand-built LiveWire )

( Source: http://www.recordonline.com/apps/pbcs.dll/article?AID=/20140707/LIFE02/407070303/-1/SITEMAP )

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